Becks Prime, a Houston-born restaurant group known for made-to-order burgers, sandwiches, salads, and shakes, has become one of the most meaningful accounts of my career so far, partly because I love the work and partly because I really believe in the brand. I’ve helped shape everything from content strategy and storytelling to photography, video, paid media, influencer partnerships, and digital-first promotions that bring people into the restaurants.
How we turned brand loyalty into a stronger creative strategy.
When we took over Becks Prime's social media in May 2024, I kept coming back to the same thought: how does a restaurant with this much history have so much of its story left untold?
Becks already had everything that makes a great brand: loyal customers, quality food, decades of Houston history, and a team that genuinely cares about what they do. We didn't need to reinvent anything. We just needed to start telling the story.
That shift became the foundation for everything that followed. From founder stories and employee spotlights to food-focused content, local partnerships, and customer promotions, we built a strategy around the people and moments that make Becks feel like Becks.
The result was a social presence that felt more human, more engaging, and far more reflective of the brand customers already knew and loved.
A milestone celebration that made a real business impact.
In 2025, Becks Prime had a milestone worth celebrating: 40 years in business. Instead of treating the anniversary like a one-off post, I led the strategy for a month-long campaign that told a deeper story through old film photos, founder-focused content, food storytelling, and a BOGO burger and sandwich deal.
The offer was not advertised in the restaurants, which meant customers could only learn about it online. Alongside organic social, I used paid media to give the campaign a stronger push, boosting the offer across Facebook and Instagram and adding the promo creative into existing location-based campaigns for select restaurants.
That made the results especially meaningful: every location beat its average Tuesday sales, the campaign drove more than 2,000 BOGO redemptions, and the day brought in nearly $125K in total sales. Even after discounts, the promotion delivered a 60%+ net lift compared to average Tuesday sales.
We took the history and loyalty that already existed inside their brand and turned it into a campaign that drove engagement and customers through the doors.
